FR - Cette campagne a comme ambition d'associer deux univers totalement opposés : celui des risques chimiques avec celui des enfants. Le challenge consiste à rendre compréhensible, pour des enfants, un code destiné aux adultes, «There will be no more excuses to drink your chemicals».

EN - This campaign has the ambition to combine two totally opposite worlds: the chemical risk with the children. The challenge is to make understandable for children a code originally intended for adults. "There Will Be no more excuses to drink your chemicals".

Client   —›  self-initiated